E-Commerce Operations Portfolio

I build the systemsbehind e-commercegrowth.

I connect product research, sourcing, quality assurance, Amazon execution, and operating systems so teams can make better decisions and move work forward with less friction.

Selected results

60+SKUs sourced, inspected, or supported through inventory responsibility
15–20%Procurement cost reduction through sourcing and negotiation
30%Lead-time improvement through supplier coordination
10+ hrsWeekly manual coordination eliminated through better workflows
01 · Featured Work

Proof of how I work.

Selected projects showing how I evaluate opportunities, control quality, translate marketplace data into action, and build operating structure around recurring work.

02 · How I Work

Systems before scattered tasks.

I turn recurring work into repeatable operating systems so decisions, ownership, and handoffs are easier to see.

01

Research

Understand the market, customer, economics, requirements, and constraints.

02

Build

Turn recurring work into workflows, templates, SOPs, dashboards, and controls.

03

Execute

Coordinate suppliers, assets, listings, reports, stakeholders, and deadlines.

04

Improve

Review outcomes, find bottlenecks, document changes, and strengthen the process.

04 · Case Studies

The reasoning behind the work.

Each case study shows the decision, process, and evidence. Supporting documentation is available for deeper review.

Launch Viability Model

I built a pre-launch decision model to answer a practical question before capital was committed: does the product have enough demand and enough margin to justify moving forward?

Launch Decision Model
Decision inputs before capital commitment
DemandSearch demand and competitive signals
EconomicsLanded cost, fees, and advertising
DecisionGo / no-go with assumptions recorded
Input
Analysis
Role
Search demand
Market validation
Demand
Landed cost
Unit economics
Margin
MOQ + pricing
Risk check
Decision
DemandSearch demand, keyword sales, conversion, competitor performance, and ranking difficulty.
EconomicsTarget price, Amazon fees, supplier cost, freight, landed cost, and advertising economics.
RiskMOQ exposure, category price ceiling, and the practical route to market.

My role

  • Conducted product and market research across target categories.
  • Analysed search demand, keyword sales, conversion, competitor pricing, and rankings.
  • Built landed-cost and Amazon-fee assumptions into the model.
  • Modelled margin after advertising and evaluated the initial MOQ commitment.
OutputA documented go/no-go recommendation with assumptions recorded so later performance can be traced back to the original model.
Pre-Production Quality Gate

I built a defined release gate between production and shipment so quality decisions were made against criteria established before inspection, not negotiated after defects were discovered.

Quality Gate
01DefineSet criteria before inspection
02VerifyReview evidence and defects
03DecideRelease, hold, or rework
DefineTranslate known product risks into testable checks with clear pass conditions.
VerifyUse third-party inspection to assess workmanship, packaging, and specification conformity.
DecideReview findings and determine whether goods are released, held, reworked, or re-inspected.

My role

  • Defined product-specific inspection criteria covering function, durability, fit, compatibility, and performance.
  • Coordinated third-party pre-shipment inspection.
  • Reviewed defect severity, photographs, measurements, and written findings.
  • Used inspection and field data to improve criteria for later production runs.
OutputA clear release-control process with documented findings and a feedback loop into future specifications and inspections.
SEO & Keyword Research

Across five Amazon listings, I combined seed-keyword discovery with competitor reverse-ASIN research, then prioritized terms by relevance, demand, conversion, and competitive density.

Keyword Map
Seed terms
Discover
Reverse-ASIN
Compare
Search demand
Score
Priority set
Apply
DiscoverIdentify the language customers use to search for the product.
CompareMap relevant competitor ASINs and the keywords driving their organic visibility.
PrioritizeRank opportunities using relevance, demand, conversion, and competition.

My role

  • Selected primary seed keywords and relevant competitor ASINs.
  • Conducted reverse-ASIN research using Amazon keyword tools.
  • Analysed search volume, keyword sales, conversion, CPC, CPA, and organic positions.
  • Mapped priority terms into listing content and backend search fields.
OutputA prioritized keyword map that gave each listing a clearer SEO direction instead of treating every discovered term as equally valuable.
Brand Guidelines

I created a strategic brand foundation that connected audience, positioning, competitive direction, values, naming, and the decisions that would later shape packaging and marketplace execution.

Brand Framework
Positioning

Audience, mission, differentiation, and brand direction.

AudienceValuesPositioning
Execution
AudienceDefine customer segments, buying behaviour, and product expectations.
PositioningClarify mission, values, differentiation, and the role the brand should occupy.
ExecutionTranslate strategy into naming, packaging, product assets, and marketplace consistency.

My role

  • Defined the brand mission, positioning, and core values.
  • Identified key customer segments and buying behaviours.
  • Evaluated competitors and practical differentiation opportunities.
  • Connected the strategy to product-development, packaging, and e-commerce decisions.
OutputA reference framework that could be reused across product, packaging, naming, and marketing decisions instead of treating each asset in isolation.
05 · Supporting Evidence

More than four case studies.

The case studies above explain the strongest projects in depth. This library exposes the broader body of operating work behind them — 33 supporting documents across operations, supply chain, marketplace execution, and product development.

Diagnostic↗

Account Decline Diagnosis — Q2 2026

Four monthly business reports separating traffic loss from conversion failure to direct corrective action.

Operations Systems
SOP↗

Contractor Sourcing & Delivery Management

Process for scoping specialist work, selecting talent, briefing, routing feedback, and accepting delivery.

Operations Systems
Corrective Action↗

Corrective Action — Listing Suppression

Root-cause write-up of a live suppression, the resolution, and the standing preventive control.

Operations Systems
Operating Model↗

Customer Feedback to Corrective Action Loop

Groups recurring complaints, routes them to the right function, and feeds faults back into inspection.

Operations Systems
Operating Model↗

Launch Viability Model

Pre-launch assessment combining demand research, landed cost, fees, MOQ, and margin after advertising.

Operations Systems
Process Map↗

Order-to-Delivery Process Map

Swimlane map across Amazon FBA/FBM and Shopify with failure points and controls.

Operations Systems
Checklist↗

PPC Operating Checklist

Daily, weekly, monthly, and quarterly account routine with fixed harvest, negate, and hold-period rules.

Operations Systems
QA Control↗

Pre-Production Quality Gate

Release point between production and shipment with product-specific inspection criteria defined in advance.

Operations Systems
SOP↗

SOP — FBA Replenishment: Reorder to Check-In

Step-by-step replenishment process from restock trigger through fulfilment-centre check-in.

Operations Systems
Operating Model↗

Specification & Brief Control

Turns product requirements into written supplier/designer briefs and reviews returned work against them.

Operations Systems
Supplier Selection↗

Supplier Evaluation & Selection Framework

Two-stage supplier selection using RFQ terms, product specifications, packaging, and included accessories.

Operations Systems
Scorecard↗

Supplier Scorecard

Weighted supplier evaluation using actual delivery, quality, cost accuracy, and responsiveness.

Operations Systems
Cost Model↗

Unit Economics & Threshold Model

Sets maximum bid, ACoS ceiling, and TACoS target from contribution margin rather than benchmarks.

Operations Systems
Reporting↗

Weekly Operating Report

Nine-tab workbook turning four Amazon exports into a one-page weekly operating read.

Operations Systems
Packaging↗

Packaging Designs

Coordinated packaging design development for brand consistency and supplier production requirements.

Supply Chain & Procurement
Packaging↗

Packaging Layout

Supplier-coordinated layout covering dimensions, product fit, labels, and brand requirements.

Supply Chain & Procurement
Research↗

Product Research

Market demand, search behaviour, competition, SEO, suppliers, launch cost, and profitability assessment.

Supply Chain & Procurement
Procurement↗

RFQs

Supplier quotation process comparing pricing, MOQ, lead time, and production requirements.

Supply Chain & Procurement
Supplier Review↗

Supplier Review Report

Structured comparison of supplier offerings, specifications, packaging, accessories, and suitability.

Supply Chain & Procurement
Inspection↗

Third Party Inspection (TPI) Report

Review of third-party inspection findings covering quality, workmanship, packaging, specs, and defects.

Supply Chain & Procurement
SOP↗

Amazon SOPs

Recurring Amazon workflows documented to standardize execution and reduce process ambiguity.

E-Commerce Operations
Listing↗

Listing Content

SEO-informed Amazon listing content developed across multiple product launches.

E-Commerce Operations
SEO↗

SEO & Keyword Research

Data-driven Amazon keyword research and competitive search analysis across five product listings.

E-Commerce Operations
Brand Strategy↗

Brand Concept

Visual concept development used to establish creative direction and identity.

Brand & Product Development
Brand Strategy↗

Brand Guidelines

Strategic framework defining positioning, audience, values, competitive direction, and naming concepts.

Brand & Product Development
Logo Development↗

Brand Logo

Managed freelance logo development from sourcing and briefing through revisions and final delivery.

Brand & Product Development
Brand Naming↗

Brand Naming & Trademark Exploration

Structured exploration of brand-name directions aligned to audience, mission, values, and positioning.

Brand & Product Development
Brand Implementation↗

Brand Registry Images

Brand identity implementation across physical product and retail packaging.

Brand & Product Development
Voice of Customer↗

Customer Feedback Analysis

Recurring customer complaints grouped into product, quality, usability, and compatibility issues.

Brand & Product Development
Creative Brief↗

Listing Image Guidelines

Amazon listing image briefs built from competitor research, product specifications, and use cases.

Brand & Product Development
Packaging↗

Packaging Guidelines

Product-specific packaging briefs covering structure, branding, presentation, product information, and required content.

Brand & Product Development
Quality Assurance↗

Product Inspection & Quality Assurance Checklist

Product-specific inspection criteria covering functionality, durability, fit, compatibility, and performance.

Brand & Product Development
Visual Assets↗

Product Visual Assets

Organized finished-product imagery covering packaging, components, accessories, and key product details.

Brand & Product Development

Each card opens the corresponding supporting page in Notion. The website remains the primary portfolio; Notion is the evidence layer.

06 · Recommendations

Trusted by people I’ve worked with.

Direct feedback from colleagues who have seen how I handle execution, difficult tasks, and day-to-day operational responsibility.

JC
Jazz Castro My Amazon Guy · Managed Roland directly
LinkedIn

“Working with Roland is like having an AI on your side ready to assist you with all your important workload. He’s a reliable and hardworking person, and you can count on him even in difficult tasks.”

Recommendation · August 5, 2025
HC
Hannah Pinky Celis Amazon Account Strategist · My Amazon Guy
LinkedIn

“I can confidently recommend him. Roland’s exceptional reliability and ability to act quickly in addressing challenges ensure that any issues are resolved in a timely and effective manner. His proactive approach and dedication make him a valuable asset to any team.”

Recommendation · July 29, 2025
For this preview I used the two recommendations visible in the uploaded screenshot as structured testimonials rather than embedding a screenshot, which keeps the section sharper and more accessible.
Roland Plomes Jr.
07 · About

Operator first. Generalist by necessity.

I work across the operational side of e-commerce, connecting research, sourcing, product development, marketplace execution, reporting, and process improvement.

My role is less about owning one isolated task and more about making sure the whole system works: the right information reaches the right person, recurring work is documented, problems become visible early, and execution stays organized.

OperationsAmazonSupply ChainProject Management
08 · Contact

Need someone who can organize the work and keep execution moving?

Let’s talk about operations, e-commerce, sourcing, or product workflows.